The Glendale Star
Glendale continues its economic growth and addition of jobs with groundbreaking of the new Topgolf entertainment facility at 6101 N. 99th Ave. The venue is expected to open at the end of 2018.
Numerous city officials, including Mayor Jerry Weiers and Yucca District Councilmember Joyce Clark, welcomed Topgolf to the city.
“Glendale’s positive momentum continues and I couldn’t be happier to welcome Topgolf and the 450,000 visitors it will attract annually,” Weiers said. “I am very excited to welcome Topgolf to Glendale and our sports and entertainment district, which is the key component for Glendale to continue to build our brand as a worldwide destination.”
Speakers pointed to Topgolf’s economic impact in Glendale that includes creating 500 full and part-time jobs, while serving as an anchor tenant that tends to attract other popular franchises to the area.
“Topgolf now operates 33 venues worldwide and employs over 14,000 associates while serving over 10 million guests per year,” Clark said. “Our city becomes the fourth in Arizona, following Scottsdale, Gilbert and Tucson, and will attract other sports and entertainment venues to this area.”
Weiers pointed to the expected economic impact of $264.5 million over a 10-year-period, according to a third-party audit.
“This is a great thing for, not only Glendale, but for the West Valley as well,” Weiers said. “Visitors already come to the city for football, hockey, baseball and concerts, and now, with Topgolf, we have another exciting attraction to stay in the city longer for entertainment.”
Topgolf is a high-tech driving range and entertainment company that has set out to prove that the sport is thriving. It thinks millennials might well be the key to reviving interest in the sport. The company has tapped into the social potential for golf, creating a space best described as “where a lounge meets a tee box.”
“The experience is built on four things everyone loves: play, food and drinks, music and community. It is truly everyone’s game and we provide a social experience that brings the whole community together,” said Topgolf Senior Communication Specialist Morgan Wallace.
“Topgolf is open year-round, 363 days a year (closed Thanksgiving and Christmas), and providing climate-controlled hitting bays for guests of all ages and skill levels. Guests can enjoy point-scoring golf games using micro-chipped balls that instantly score themselves, showing players the accuracy and distance of their shots on a TV screen in their hitting bay.”
Topgolf is like a grown up version of Skee-Ball, with modern technology that lets you track your performance, shot by shot - and compete with your friends, and they are aiming for an August or September 2018 opening.
“We will offer a new entertainment for Glendale, as more than half of our visitors are not golfers,” said Topgolf Chief Development Officer Chris Callaway. “Even if you don’t swing a club, you can come enjoy the top notch food and beverage, backed by executive chefs, as well as shuffleboard tables, kids’ camps and much more.”
Callaway also said Topgolf will offer numerous discounts to local groups and schools.
“We are committed to being a great neighbor and we want to be part of your chamber of commerce meetings and visit local high schools,” Callaway said. “We offer military and emergency medical service member discounts and will visit local high school golf teams and invite them to practice their shots for free at Topgolf.”
Clark added the golf may actually be second when it comes to the new location in Glendale.
“When you think about Topgolf, you think more about families and with their kids zone areas and number of family events each year, I know this will be a success,” he said.