Mayor Jerry Weiers frequently tells officials at groundbreakings, “Here we grow again,” and he did it again April 10 when the city broke ground on the new Aloft Hotel at the Westgate Entertainment District.
“Everyone knows I like saying, ‘Here we grow again,’ and it is exciting to say it today,” Weiers said. “This is a big addition to the Westgate area and I am really excited about this expansion.”
The new hotel, located at the corner of 91st and Glendale avenues, is a 2.4-acre property next to Westgate, which has turned into one of the premier entertainment destinations in the region.
“Twenty-six years ago, when I first began on council representing this district, this was all farm land and we thought it always would be like that,” Yucca District Councilmember Joyce Clark said. “Out of that came Gila River Arena, University of Phoenix Stadium and then Westgate, which has become a place where you can do anything you can imagine at this place.”
Westgate is anchored by AMC Theatres and Dave & Busters. It is next to the 400,000-square-foot Tanger Outlets; Gila River Arena, home of the Arizona Coyotes; and the University of Phoenix Stadium, home to the Arizona Cardinals.
Aloft Hotels was conceived in 2005 by Starwood Hotels and Resorts as a way to expand its chain, which includes Sheraton, Westin and W Hotels. It was looking to expand with a brand that is a more contemporary hotel, known as a boutique hotel.
The chain’s goal is to cater to a younger generation of travelers, and it has received strong guest satisfaction scores, as well as third-party recognition and has reportedly stolen market share from other hotel chains.
“We are excited to bring the Aloft brand to this thriving part of Glendale,” HCW CEO Rick Huffman said. “Everyone from the top to the bottom working on this project has been amazing to work with and Glendale by far is the friendliest city to work with and the Westgate Entertainment District is the perfect location for Aloft’s business model providing a hip modern atmosphere at an affordable price.”
Councilmembers, city staff and Glendale Chamber of Commerce members were present as the project broke ground with pomp and circumstance.
“As a representative of the chamber, with over 1,300 members and the third largest in Arizona, we welcome you to Glendale and Westgate,” Chamber President Robert Heidt said. “As a chamber, we look to have a vibrant economy and this project is going to add to that.”
Aloft Hotel will be the eighth hotel within a mile of University of Phoenix Stadium and add to the 1,605 hotel rooms within the city.
Aloft calls itself the first hotel to have keyless check-in and offers customers a robotic butler. It now has locations in 18 countries across four continents with a total of 126 hotels. Aloft has been considered one of the most innovative brands since opening its first hotel in 2008, and after the groundbreaking is expected to be completed by January 2019.