By: Breanna Pope, Director of Marketing & Communications, Glendale Chamber of Commerce
Are you or your business a member of the Glendale Chamber of Commerce? If not, have you asked yourself why? Are common misconceptions preventing you or your business from benefiting? Chamber membership demonstrates to both those you conduct business with and the community, your belief in a strong and prosperous business environment for all. Investment in the Glendale Chamber can increase positive perception among your consumers and fellow business owners and leaders. Membership demonstrates your commitment to community and pro-business policies. Let’s dispel some the most common misconceptions.
1. Membership is Expensive
Chamber membership, in many cases, can be as affordable as a daily cup of coffee. Whether you’re just starting out or have grown your business to include multiple locations with a significant workforce, the Glendale Chamber recognizes the importance of engaging all members of the community and has created membership models that can accommodate everyone.
2. Membership is Limited to the Owner
While many business owners recognize the importance and value of investing in membership, these benefits are not limited to the business owner or just one individual. Often key employees can be recognized and involved at little to no additional cost. Benefits such as educational seminars, business networking and discounted goods and services can be utilized by a wide range of your workforce.
3. The Chamber is Boring and Old
Many Chambers are at the forefront of developing programs and services geared specifically toward young entrepreneurs and young business professionals. Young professionals’ groups, business expos, wellness seminars, after-hours and member-appreciation events have a broad appeal to all ages and interests.
4. They’re Part of the City or Big Government
The Glendale Chamber is not a government entity or agency and operates as a not-for-profit organization. While some Chambers may occasionally receive grants from governmental organizations for specific projects (downtown beautification, etc.), they are not directly linked to government funding. Most Chambers of Commerce are uniquely situated with contacts in both the private and public sectors allowing them to act as a connector for the community.
5. They Know Nothing About My Business
A Chamber strives to know and understand both its members and the community they serve to best recognize the challenges faced by each. The Glendale Chamber is actively involved in advocating for the projects, services and regulations that provide for the strongest economic growth and community stability. With a vast array of resources and connections to both business and community leaders, these unique and powerful tools are indispensable to any business.
6. They Have a Narrow Focus
While one of the most important aspects of an active, influential and viable Chamber of Commerce is a strong focus on local business and community, most Chambers are also advocates on the county, state, regional and national level. The Glendale Chamber even works to strengthen relationships between local business people and their counterparts in other countries. With more connections comes increased knowledge and greater understanding!
Don’t let a misconception keep you or your business from growing and thriving. The Glendale Chamber provides an amazing network of opportunities for business and community leaders, for those focused on strategic partnerships, community engagement and a pro-business agenda. The Glendale Chamber is always willing to help! Let us work for you.