The Glendale Star
Glendale Chamber of Commerce hosts a luncheon class 11:30 a.m. to 1:15 p.m. Jan. 23 at the BNC National Bank conference room. Instructor is Janee Foss, marketing manager with Blue Cross Blue Shield of Arizona, who has worked in marketing and communications since 2006.
As with anything, good planning helps maximize effectiveness while minimizing risk. A strong marketing plan is no different. It’s essential to the success of a business. It can help find the right customer, at the right time, via the right channel. And, help owners quickly and strategically adapt when those inevitable curve balls come their way.
This seminar is perfect for a beginner who wants to learn the basics of developing a marketing plan, or someone who has a marketing plan that may need a little dusting off or building out. Attendees will gain a better understanding of what a marketing plan is (and is not), how to make one and how to use one. This is a hands-on seminar and attendees will come away with some handy building blocks to get started.
This is a free workshop for Glendale chamber members; future members’ cost is $60. Space is limited and registration is required. Because of limited space, only one representative per company will be permitted to attend. Register online at firstname.lastname@example.org.
Snacks and refreshments will be provided, but you need to bring your own bagged lunch.